Wallet onboarding: from heat theater to three measurable edits
A Bangkok fintech squad brought seven competing redesigns into Frame Lab. Using scroll depth and first-tap latency from Screen Heatmap Studio Module 4, they discarded four variants before engineering spent a sprint. Remaining work focused on label clarity in the KYC step — not on a louder gradient.
Outcome after six weeks: completion rose modestly, but support tickets about “where do I tap next” fell enough that the PM kept the heatmap ritual on the roadmap.