Blog

Field notes from the overlay

Short essays for teams practicing Heatmap Analytics for App Screens between cohort dates.

Person analyzing charts on a tablet
Method

Tap density is not attention

Why treating every hotspot as desire leads to louder buttons and quieter understanding.

 Notebook with sketched user flow
Onboarding

Cold zones that should stay cold

When empty regions on a first-run flow are healthy — and when they are not.

 Mobile payment interaction
Thailand

Heatmaps in Thai fintech briefs

How Bangkok product teams frame overlay evidence for risk and compliance stakeholders.

 Laptop with analytics reports on a desk
Scroll

Reading scrollmaps honestly

Fold myths, lazy-loaded media, and the humility required before cutting content.